BrightDrop is acquiring fleet optimization software from Marain Inc., a California-based technology startup. BrightDrop says it will integrate Marain’s artificial intelligence-powered fleet optimization software into BrightDrop’s ecosystem of last-mile solutions to analyze, forecast and identify multi-modal solutions for fleet customers as they plan their journey to full-fleet electrification.
Combining advanced AI and machine learning technologies with data analytics and powerful simulation tooling allows Marain’s fleet optimization software acquired by BrightDrop to model various complex environments and deliver better performance for customers, the company says. BrightDrop will integrate this technology into its software solution to model the efficiency gains that can be captured as customers adopt new technologies like the BrightDrop Zevo and BrightDrop Trace products for these multi-segment delivery and logistics scenarios. This software enhancement will also help BrightDrop customers see exactly what efficiencies are possible and how to capture them, helping drive lower operational costs and higher profitability, the company says.
