With the surging popularity of electric vehicles (EVs) and a growing emphasis on sustainability in consumer choices, Hankook Tire is positioning itself at the helm of EV tire design innovation.
Americans said they would be much more likely to purchase an EV instead of an ICE vehicle if the cost were the same or less.
Hankook says the tires feature technology that focuses on tread wear, noise reduction and unique grip performance for EVs.
However, interest in purchasing an ICE vehicle is still high, as 34% of Americans said a practical vehicle appeals most.
Tire manufacturers are taking different approaches to how they are marketing EV tires.
Tire dealers in snowy regions should still plan to meet consumer demand in the electric vehicle (EV) segments.
Hankook Tire America launched the company’s first tires specifically designed for EVs in the U.S.
Hankook Tire will supply the latest Audi electric vehicle models with tires specially developed for electric cars. The Q4 e-tron and Q4 Sportback e-tron will be equipped with the Hankook Ventus S1 evo 3 ev tire, designed for the unique needs of EVs, such as low rolling resistance, low weight and high load capacity, the company
In May, Hankook Tire will launch iON, its first family of tires specially designed for high-performance, premium electric vehicles. The company says characteristics of the new iON tires include further reduced rolling resistance, notably lower rolling-noise characteristics and high resilience. The iON products will initially be available in three designs at launch, in sizes between
Manufacturers typically must revisit tire compounding and construction to provide the most ideal EV-driving experience.
In this race, no electronics are allowed for navigation and vehicles need to cope with demanding challenges driving off the pavement.