More Americans would drive electric vehicles (EVs) if they cost the same as their gas-powered counterparts. That’s according to Hankook Tire’s Gauge Index: EV Edition.
The Gauge Index: EV Edition found that more than half (54%) of Americans said they would be much more likely to purchase an EV instead of a gas-powered vehicle if the cost were the same or less than the gas-powered equivalent. This was especially true for younger drivers (75% of Gen Z and 63% of Millennials). Previous Gauge research found younger generations are the most interested in purchasing EVs.
Longevity is another factor, according to Hankook. One in four Americans (25%) said their purchase consideration for an EV vehicle would increase if the life of an EV lasted longer than a gas-powered vehicle. Another quarter (24%) said they would do so if the charge range were higher.
The survey also found:
- Battery, maintenance, and energy costs are top of mind;
- Home is where the charge is: Potential EV drivers overwhelmingly say they would want to have access to a charger at their home (47%);
- Test drives still matter: One in five (19%) say they are most likely to be encouraged to purchase an EV by experiencing a test drive at a dealership.
