Rimac, Bugatti create new company, discuss electrification initiatives

Rimac, Bugatti create new company, discuss electrification initiatives

Bugatti Rimac represents the company that will develop the future of both Bugatti and Rimac vehicles, the companies say.

Rimac Automobili is combining forces with Bugatti Automobiles to create a new company: Bugatti Rimac. As part of the deal the development, production and supply of battery systems, drivetrains and other EV components from Rimac will be separated into a new entity – Rimac Technology, which will be 100% owned by the newly-formed Rimac Group. Rimac Technology will remain an independent company.

Mate Rimac will lead the new company. As CEO of Rimac Group, he will run both Bugatti Rimac and the new division, Rimac Technology. Bugatti and Rimac will both continue as separate respective brands, retaining existing production facilities and distribution channels. Bugatti Rimac represents the company that will develop the future of both Bugatti and Rimac vehicles, the companies say, by joining resources and expertise in research and development, production and other areas.

Rimac Group will continue to create both its own hypercars as well as develop systems and technologies for global OEMs.The technology can also be deployed in future Bugatti and Rimac models. Both brands will continue to operate independently, with Rimac Automobili retaining its current premises on the outskirts of Zagreb, Croatia and Bugatti production continuing in Molsheim, France.

“This is a truly exciting moment in the short, yet rapidly expanding history of Rimac Automobili,” said Mate Rimac, founder and CEO of Rimac Automobili. “We have gone through so much in such a short space of time, but this new venture takes things to a completely new level. Rimac and Bugatti are a perfect match in terms of what we each bring to the table. As a young, agile and fast-paced automotive and technology company, we have established ourselves as an industry pioneer in electric technologies. With the Nevera, we have also proven that we can develop and manufacture outstanding hypercars, that are not only fast, but also exciting and high-quality. Bugatti, with over a century of experience in engineering excellence, also possesses one of the most exceptional heritage of any car company in history.”

“We are combining Bugatti’s strong expertise in the hypercar business with Rimac’s tremendous innovative strength in the highly promising field of electromobility,” said Oliver Blume, chairman of the executive board at Porsche AG. “Bugatti is contributing a tradition-rich brand, iconic products, a loyal customer base and a global dealer network to the joint venture. In addition to technology, Rimac is contributing new development and organizational approaches.”

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