Michelin promotes EV tires via Volta’s EV charging/media network

Michelin promotes EV tires via Volta’s EV charging/media network

Volta Inc. partnered with Michelin North America, Inc. to bring the brand’s “Motion For Life” campaign to millions of EV drivers and consumers in the U.S. The campaign showcased Michelin’s tires designed to maximize EV performance, making Volta—both an EV charging and media network—the ideal platform to meaningfully reach audiences while positively impacting the environment, the company says.  

Volta says it provides public EV charging that complements consumers’ daily routines with locations at grocery stores, entertainment venues, apparel retailers, pharmacies and banks. Volta station screens double as a media network.

Michelin says a study conducted by an independent, third-party research firm revealed this campaign successfully improved awareness of Michelin’s EV-specific tires by 70% and boosted the perception that Michelin makes the best tires for EVs by 23%.

You May Also Like

BorgWarner acquires Hubei SSE charging business

SSE’s electrification capabilities in China are expected to complement BorgWarner in Europe and North America.

BorgWarner-Santroll-eMotor-Handshake-1400

BorgWarner has agreed to acquire the electric vehicle solution, smart grid and smart energy businesses of Hubei Surpass Sun Electric (SSE). The transaction has an enterprise value of up to RMB 410 million (approx. $59.36 million).

Headquartered in Xiangyang, Hubei province, China, SSE’s electrification business supplies patented electric vehicle charging solutions to customers in China and more than 70 other countries. SSE says it has delivered over 50,000 charging points and has led the engineering, procurement, and construction (EPC) of more than 250 charging station sites. SSE’s charging and electrification capabilities in China are expected to complement BorgWarner’s existing capabilities in Europe and North America, the companies say. SSE’s 2022 revenues for the electrification business are expected to be approximately RMB 180 million (approx. $26.06 million).

Qnovo, NXP partner on EV battery performance, range

Qnovo is working to integrate its software with the NXP battery management system, leading to reduced EV development costs.

Qnovo-Vanderhall-Brawley-CES-2023-1400
Bank of America to offer financing for residential EV chargers

Demand for the charging units is expected to grow in the U.S. to nearly 27.5 million by 2030, up from 1.3 million in 2021.

Bank-of-America-Residential-EV-Charging-1400
LG Energy Solution, Honda break ground on EV Battery Plant

The companies have committed $3.5 billion in the facility, with their overall investment projected to reach $4.4 billion.

Honda-JV-Battery-Plant-Ohio-1400
StoreDot opens California research facility

StoreDot is expanding with the official opening of its first U.S. research facility in Irvine, California.

StoreDot-100in5-battery-samples-1400

Other Posts

EVgo ReNew to enhance the company’s charging experience

EVgo says it plans to replace, upgrade or – in some cases – retire, hundreds of stations over the coming year.

EVgo-charger-ReNew-1400
EVmatch to launch handheld Level 2 EV charging station adapter

EVmatch has announced the summer 2023 launch of a handheld, universal adapter made for Level 2 EV charging stations.

EVmatch-Plug-and-Play-Adapter-1400
Beam Global debuts trailer made for EV ARC solar-powered charger

The ARC Mobility trailer was designed to stow, transport, place and deploy solar-powered EV ARC charging solutions.

beam-global-arc-mobility-trailer-ev-arc-1400
How wireless charging could forever eliminate range anxiety

HEVO founder and CEO Jeremy McCool explains his view on the tie between wireless EV charging and mass EV adoption in the U.S.

Amped-Featured-Image-EP33-HEVO