Michelin promotes EV tires via Volta’s EV charging/media network

Michelin promotes EV tires via Volta’s EV charging/media network

Volta Inc. partnered with Michelin North America, Inc. to bring the brand’s “Motion For Life” campaign to millions of EV drivers and consumers in the U.S. The campaign showcased Michelin’s tires designed to maximize EV performance, making Volta—both an EV charging and media network—the ideal platform to meaningfully reach audiences while positively impacting the environment, the company says.  

Volta says it provides public EV charging that complements consumers’ daily routines with locations at grocery stores, entertainment venues, apparel retailers, pharmacies and banks. Volta station screens double as a media network.

Michelin says a study conducted by an independent, third-party research firm revealed this campaign successfully improved awareness of Michelin’s EV-specific tires by 70% and boosted the perception that Michelin makes the best tires for EVs by 23%.

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