Michelin has announced a $300 million investment into its Canadian operations to accelerate sustainable mobility and improve its environmental footprint. The investment will see the installation of new technologies and equipment in Michelin’s three Nova Scotia production facilities to respond to market evolution, including manufacturing tires for the growing electric vehicle (EV) segment; larger rim size tires for passenger and light truck vehicles; and improved fuel efficiency for commercial trucks. In addition, the electrification of key parts of the manufacturing process will reduce carbon emissions at the plants, the company says.

A key part of the multi-year plan is the $140 million expansion of Michelin’s Bridgewater plant, which the company says will add more than 70 new positions.

This is the latest investment by Michelin. In 2020, the company announced a $175 million investment in its South Carolina production facilities.