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EV buyers want wireless charging

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A new research study conducted by independent market research firm Qualtrics found that nearly all car buyers are asking for wireless charging as an option on their new electric vehicles, with 96% of respondents saying the feature is “appealing” or “extremely appealing.” The study, commissioned by WiTricity, aimed to understand how wireless charging is perceived to change the EV ownership experience. Among the 1,053 American adults who were surveyed, nearly half already own at least one EV and the other half intend to purchase an EV in the next two years, the study says.

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Wireless charging was rated 34% higher than full self-driving capabilities in the study. Wireless charging is also more appealing than popular upgrades such as premium audio systems, park assist, acceleration performance, or unique interior or exterior design features.

The research also found that EV buyers intend to use wireless charging where the Department of Energy says charging happens most: at home. More than three-fourths of EV buyers want to use a wireless charging pad in their garage or driveway, and a majority said they will use wireless charging at public locations, work or shared living areas like apartments or condos.

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Every generation surveyed agreed that wireless charging technologies are appealing, however, they identify different reasons for that appeal. Nearly three-fourths of Baby Boomers like not having to physically plug in as the primary appeal, while Millennials are more interested in having access to the latest technology, the study says.

With interoperability top of mind, nearly half of EV shoppers identify wireless charging as a solution to not having to find the right plug at public charging stations – a frustration that 40% of current EV owners identify as a current challenge with public charging, the study says. Boomers in particular show interest in wireless charging outside the home with 46% concerned about accessibility with public charging stations – as public charging stations are often inaccessible to those with mobility issues.

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