For the first time, over half of global car buyers seek EVs

For the first time, over half of global car buyers seek EVs

The number of consumers looking to buy electric vehicles has hit a global tipping point, according to the latest EY Mobility Consumer Index, which shows that 52% of respondents looking to buy a car want to buy an EV. This is the first time the number has exceeded 50%, representing a rise of 22 percentage points in two years.

The survey of 13,000 people in 18 countries shows that car buyers in Italy (73%), China (69%) and South Korea (63%) are the most committed to buying an EV, while consumers in Australia (38%) and the U.S. (29%) are the least committed. 

Environmental concerns are cited as the main driver for respondents to buy an EV (38%), although rising penalties on internal combustion engine (ICE) vehicles featured for the first time as a key concern (34%), the survey says.

The survey also shows that those looking to buy an EV are willing to pay a premium. Eighty-eight percent say they would pay more, and 35% are willing to pay a premium of 20% or more.

The survey also shows that those who already own EVs are less worried about “range anxiety” or charging infrastructure. The top motivator for second-time EV buyers is that “EVs now have longer ranges,” and 27% of EV owners were concerned about charging infrastructure compared to 36% of those currently without an EV.

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