Yokohama Rubber to release new Advan Sport EV tire in Europe

Yokohama Rubber to release new Advan Sport EV tire in Europe

Yokohama's Advan Sport EV will be the first Yokohama tire to bear the company’s new proprietary “E+” mark.

The Yokohama Rubber Co., announced that it will introduce the Advan Sport EV, a new ultra-high-performance summer tire for EVs, to overseas markets including Europe this fall. Yokohama Rubber plans to offer the new tire in 16 sizes.

The Advan Sport EV also will be the first Yokohama tire to bear the company’s new proprietary “E+” mark, which will be on tires sold for use on EVs. In addition to being displayed on the sidewall of Yokohama tires that incorporate technologies that meet the special needs of electrified vehicles, such as low electricity consumption and quietness, the “E+” mark will be prominently displayed in tire catalogs and websites to facilitate customers’ tire selection.

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