Yokohama Tire has been named presenting sponsor of “Electrify Showoff Driven by Yokohama,” a new section devoted to the next generation of car culture and customization trends. It’s part of Electrify Expo, North America’s largest EV festival, which kicks-off its seven-city tour May 19-21 in Long Beach, California.
Yokohama, which will have a display in the Showoff section, says it will showcase to attendees how its tires can be used on EVs, from daily drivers to motorsports. Later this year, Yokohama says it is planning to introduce an ultra high-performance all-season tire specifically targeted for electric vehicles and has developed EV-specific race tires for Nitrocross’ Group E class.
Yokohama will have various EV motorsports vehicles and special EV builds on display at different Electrify Expos. At Long Beach, Yokohama will feature in its booth the modified electric VW ID4 AWD, which competed in the Rebelle Rally, along with the all-electric, 1055 hp, four-motor, four-wheel-drive FC1-X Nitrocross car and the Pikes Peak-raced 2018 Evasive Tesla Model 3.
