Stellantis launched Free2move Charge, a 360-degree ecosystem that will deliver charging and energy management to address EV customer needs, the company said. Managed by the new Stellantis Charging and Energy Business Unit, Free2move Charge addresses electric vehicle customer needs at home, in their business and on the go.
“As the pace of mainstream EV adoption accelerates, our customers need us to be more than just a mobility provider,” said Ricardo Stamatti, Stellantis senior vice president, the charging and energy business unit. “We are taking the lead in establishing a dedicated business unit to support our bold electrification strategy and act as a natural extension of our iconic brands. Free2move Charge is the first product rolling out, exemplifying our purpose of delivering performance, value, sustainability and electrified mobility freedom for all.”
Working with a Free2move e-Genius team, Stellantis said customers will be able to create a personalized package they can change and adapt at any time during the ownership experience, allowing it to evolve and be tailored to their needs. e-Genuis support will be available first in Europe.
The company said that by removing barriers to battery electric vehicle ownership, including charging anxiety, Free2move Charge is a key tool to achieve the goals of the Stellantis Dare Forward 2030 strategic plan. This includes reaching a 100% passenger car battery electric vehicle (BEV) sales mix in Europe and a 50% passenger car and light-duty truck BEV sales mix in the United States by 2030.
The Free2move Charge is built on three pillars, Stellantis said.
- Free2move Charge Home delivers private customers support with installation, financing and warranty of home charging and other energy hardware and services.
- Free2move Charge Business tackles hurdles as a one-stop-shop platform with a full suite of charging and energy services: early-on support, estimation of initial and future running costs, right-sizing of charging infrastructure, installation, maintenance and public charging access while on the go.
- Free2move Charge GO guarantees seamless access to the largest possible curated network of public charging points through partners in North America, Europe and other regions to be announced soon. Free2move Charge GO will progressively launch leading features like Plug and Charge, reservations, loyalty programs, subscriptions, prepaid packages, single invoice/billing and even deliver a charge to a requested location when needed.
Stellantis said Free2move Charge will harness the power of the Stellantis Energy Cloud, integrating with vehicle-branded mobile apps and the state-of-the-art STLA SmartCockpit platform launching in 2024 to deliver fast, intelligent routes and charging recommendations to customers based on their actual usage and needs. Free2move Charge will guide Stellantis customers through an onboarding process to understand their individual needs, allowing for deep personalization and AI learning to constantly improve its knowledge about the most convenient individual charging experience, the company said.