Mullen launches AI-powered Persona vehicle technology

Mullen launches AI-powered Persona vehicle technology

Mullen's Persona technology includes a security fence, pet and occupant safe mode, and AI-powered emergency response.

Mullen Automotive announced the integration of AI-powered Persona vehicle technology into its overall commercial and consumer vehicle lineups.

Persona, initially developed for the Mullen Five, is an interactive AI camera/sensor and video monitoring system that utilizes facial recognition technology to unlock/lock vehicles and completely personalize the overall vehicle experience for the driver. In addition to unlocking the vehicle and customizing driver-specific vehicle settings, Persona said initial functionality will also include security fence, pet and occupant safe mode, advanced vehicle charging and AI-powered emergency response.

Mullen said the ideal commercial use case scenario for Persona is with a high-volume package, last-mile delivery cargo vans, promoting greater delivery efficiency and driver safety. In many cases, drivers on high-volume routes with multiple stops on each street are required to secure their delivery vehicle before each package delivery. This can often result in added time and stress and reduced overall efficiency for the route and driver. Persona facial recognition can solve this issue by recognizing the driver from a distance of 8-10 feet, automatically unlocking the vehicle, and turning it on.

The public will have the opportunity to test out Persona firsthand during the 2023 “Strikingly Different” US tour, planned for fall 2023, and also at the Consumer Electronics Show (CES) in January 2024. Both events will feature several Mullen EVs, including the Mullen Five and Mullen Five RS crossovers, Mullen One commercial Class 1 van, Mullen Three commercial Class 3 truck and the new Mullen GT high-performance sports car.

You May Also Like

StoreDot produces XFC silicon prismatic battery cells

Prismatic cells, which are rectangular and stacked in layers, now represent the form factor of choice for EV manufacturers.


StoreDot manufactured its first-ever prismatic XFC (extreme fast charging) silicon-dominant battery cells. Prismatic cells, which are rectangular and stacked in layers, now represent the form factor of choice for a growing number of EV manufacturers, StoreDot said. These types of cells offer added mechanical protection and performance advantages, while the flat surface simplifies the integration into electric vehicles with better thermal management and safety considerations – thus reducing pack assembly cost and complexity.

InductEV reveals new director of port & intermodal strategies

Tim DeMoss joined the company after 17 years with the Port of Los Angeles, where he most recently served as an environmental affairs officer.

Monolith partners with About:Energy

The immediate focus for the partnership is automotive, with the potential to roll out to other transport sectors, such as micromobility.

Black Book, Recurrent team up on Battery Adjusted Values

Black Book said its Battery Adjusted Values will apply an additional increase or decrease to Black Book’s VIN-specific valuations.

Elywhere launches in North America

Elywhere said its chargers can be configured to support power in the 1 MW range, providing solutions for electric fleets.


Other Posts

Mullen earns CARB certification for Class 3 electric truck

The certification is awarded to vehicle manufacturers who meet specific emissions standards in compliance with CARB regulations.

Celgard, Æsir partner on next-gen battery technology

Celgard said it will supply 100% of Æsir’s battery separators for current applications, as well as future needs for a new battery gigafactory.

Fortescue to establish advanced manufacturing center in Detroit

The facility will produce automotive and heavy-duty batteries, fast chargers and electrolyzers.

SAE partners with Intel on vehicle power management standards

A new SAE committee will adopt power management concepts from the personal computer industry.