Mullen launches AI-powered Persona vehicle technology

Mullen launches AI-powered Persona vehicle technology

Mullen's Persona technology includes a security fence, pet and occupant safe mode, and AI-powered emergency response.

Mullen Automotive announced the integration of AI-powered Persona vehicle technology into its overall commercial and consumer vehicle lineups.

Persona, initially developed for the Mullen Five, is an interactive AI camera/sensor and video monitoring system that utilizes facial recognition technology to unlock/lock vehicles and completely personalize the overall vehicle experience for the driver. In addition to unlocking the vehicle and customizing driver-specific vehicle settings, Persona said initial functionality will also include security fence, pet and occupant safe mode, advanced vehicle charging and AI-powered emergency response.

Mullen said the ideal commercial use case scenario for Persona is with a high-volume package, last-mile delivery cargo vans, promoting greater delivery efficiency and driver safety. In many cases, drivers on high-volume routes with multiple stops on each street are required to secure their delivery vehicle before each package delivery. This can often result in added time and stress and reduced overall efficiency for the route and driver. Persona facial recognition can solve this issue by recognizing the driver from a distance of 8-10 feet, automatically unlocking the vehicle, and turning it on.

The public will have the opportunity to test out Persona firsthand during the 2023 “Strikingly Different” US tour, planned for fall 2023, and also at the Consumer Electronics Show (CES) in January 2024. Both events will feature several Mullen EVs, including the Mullen Five and Mullen Five RS crossovers, Mullen One commercial Class 1 van, Mullen Three commercial Class 3 truck and the new Mullen GT high-performance sports car.

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