Fisker signed a total of four dealer partners in the US as part of a strategic shift in its business model. Dealers joining the Dealer Partnership program are the Mills Automotive Group, Ourisman Fisker, Classic Fisker and Long Island Fisker.
“I’m excited by the rapid progress of the Dealer Partnership model, which we announced just over a month ago,” Chairman and CEO Henrik Fisker said. “The dealer partners we have signed up so far share a commitment to the future of electric vehicles and to their communities, many of which they have served for multiple generations. I believe our customers will find that each of these dealer partners plans to provide top-level service and ongoing relationship building for owners of the class-leading and award-winning Fisker Ocean SUV.”
Mills signed up to be Fisker’s first dealer partner in the US at the company’s inaugural dealer open house on Jan. 31 and will open three Fisker dealerships in Charlotte and Raleigh, NC (Triad Fisker); and Greenville, SC (Stateline Fisker).
Ourisman Fisker and Classic Fisker both signed at the National Automobile Dealers Association Show in Las Vegas, and Long Island Fisker signed later.
Ourisman Fisker, part of a fourth-generation dealership group, will be located in Rockville, MD, in the Washington, DC area. Classic Fisker will open a location in Atlanta, while Long Island Fisker plans to open a location in that region of New York state and another in New Jersey, Fisker said. Altogether, these dealer partners intend to open seven locations.
On Jan. 4, Fisker announced it would engage in a shift from direct sales to customers in North America to a Dealer Partnership model. The company said this model combines the goal of offering its customers no-haggle pricing on Fisker vehicles (where permitted) while also providing dealer partners with larger market territories.
Fisker said it has received interest from over 250 dealers in North America and the rest of the world since announcing its strategy shift.
Fisker is currently delivering the all-electric Ocean SUV, which starts at $38,999, in the US, Canada and Europe. In the US, the Ocean has an EPA range of up to 360 miles, uses over 110 lbs. of recycled and bio-based materials, is built at a carbon-neutral facility, and integrates rooftop solar panels, adding up to 1,500 miles per year of range.
