Kia America revealed that sales of electrified models in March grew 9% compared to the previous year. Specifically, EVs saw a significant increase of 151%. The company also delivered its second-highest first-quarter sales total in company history, capped by March sales of 69,472 units. Sales of the entire utility lineup increased by 9%, compared to the previous year and accounted for 79% of total sales.
“Our growth in SUVs and early impact of the all-new, all-electric three-row EV9 helped deliver Kia’s second-best first-quarter sales result,” Eric Watson, vice president of sales operations for Kia America, said.
In addition to the monthly sales performance, Kia America announced several initiatives, including:
- Kia’s all-electric three-row SUV – the EV9 – achieved a dual victory at the 2024 World Car Awards. Revealed during a live announcement at the World Car Awards ceremony at the New York International Auto Show, the EV9 secured titles for both World Car of the Year and World Electric Vehicle.
- The 2024 EV9 also was recognized as the winner of the World’s Best Car for 2024 by the Women’s Worldwide Car of the Year (WWCOTY). The company said this annual award is a result of evaluations by 75 women motoring journalists from 52 countries across five continents. Aspects such as safety, quality, price, design, ease of driving, benefits and environmental footprint are considered when casting their votes. The Kia EV9 was named over a total of 63 contenders.
