Zipcar launched an EV initiative in 10 U.S. cities, university campuses, and commercial and residential businesses nationwide to bring EVs to drivers who need access to a vehicle. The initiative is rolling out in Boston, Chicago, New York City, San Francisco, Los Angeles, Portland, Seattle, Baltimore, Denver and Philadelphia.

Zipcar said it has committed to allocating 25% of its electric fleet to disadvantaged communities needing convenient access to vehicles. With this commitment, Zipcar joined the White House EV Acceleration Challenge, which supports an effort to transition to equitable and sustainable transportation, the company said.

Zipcar said it surveyed members to understand their sentiment, behavior and driving experience and learned that 89% of respondents had no EV driving experience. To build members’ confidence ahead of an EV reservation, Zipcar created the “Zipcar EV Guide,” which members can access via QR codes in vehicles and their Zipcar reservation confirmation.