Harley-Davidson launches LiveWire electric motorcycle brand

Harley-Davidson launches LiveWire electric motorcycle brand

The first LiveWire branded motorcycle is scheduled to launch on July 8, and to premiere at the International Motorcycle Show on July 9.

Harley-Davidson, Inc. has launched LiveWire as its own all-electric motorcycle brand.

“One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV,” says Jochen Zeitz, chairman, president and CEO of Harley-Davidson. “With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.”

Harley-Davidson-Livewire-Charging 1400

The first LiveWire branded motorcycle is scheduled to launch on July 8, and to premiere at the International Motorcycle Show on July 9.

LiveWire will be headquartered virtually, with initial hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI.

You May Also Like

Eaton changes name of its vehicle group & eMobility businesses

Eaton said its newly formed Mobility Group will help meet the evolving needs of both its ICE and EV customers.

eaton-emobility

Eaton created a new name for its vehicle group and eMobility businesses: Eaton’s Mobility Group. This sector represents the company’s focus on providing solutions across the propulsion spectrum and meeting the evolving needs of its customers from internal combustion to electrified or a combination of both, the company said.

New CATL LFP battery can add 248 miles of range in 10 minutes

CATL unveils Shenxing LFP battery with 4C superfast charge, 700 km range, innovative cathode, and electrolyte technologies.

CATL Fast charge
Volvo Trucks launches turnkey EV infrastructure program

The program covers charging infrastructure, hardware, software, installation, utility interactions and maintenance.

Volvo EV infrastructure
Autel Adds EV Diagnostics and Maintenance to On-Site Classes

EV training will include classroom and hands-on instruction on servicing electric vehicles’ key components.

autel-academy-ev-training
VinFast Auto and Black Spade complete business merger

Black Spade’s shareholders voted to approve the transaction on Aug. 10.

BorgWarner-Santroll-eMotor-Handshake

Other Posts

GM invests in Mitra Chem’s proprietary AI platform

General Motors invests $60 million in Mitra Chem for AI-enabled battery materials, focusing on iron-based cathodes.

gm-mitra-chem
ConMet acquires assets from Saietta Group’s Netherlands branch

This move involves the integration of intellectual property, along with the acquisition of key personnel, office space, and testing facilities, all under the new entity name — ConMet Netherlands B.V.

ConMet-acquisition-Saietta
ElectraMeccanica and Tevva announce proposed merger

The combined company will operate as Tevva, Inc.

Tevva-7.5t-Battery-Electric-Truck
Mark Wilson appointed CFO of Verge Motorcycles

Wilson joins the company with more than 20 years of automotive industry experience.

Mark-Wilson-headshot