Juice Technology AG has founded a subsidiary Juice Americas Inc., expanding its territory in the United States.

The new U.S.-based operations will be led by Michael Boehm. A 22-year resident of the U.S., he worked nearly 15 years as director of marketing & sales at Suhner Manufacturing Inc. He also has held sales leadership roles for S.S. White Technologies and Biennaform.

Despite the fact that electric vehicles (EV) so far claim only about a 2% share (as of January 2021) of the U.S. auto market, the potential in the U.S., with more than 100 million cars estimated to be on the road, is vast, Boehm says.

“The EV adoption movement will take more than just the availability of affordable EV models. There’s a vital need, too, for sensible and sustainable charging infrastructure,” said Boehm. “Consumers need to have access to simple and flexible charging options which are not only safe but reliably available, at any time. Portable charging solutions play a key role in this convenience – especially in a country with such vast travel distances. Our portable wallboxes provide the missing piece to this puzzle.”