Yokohama Rubber to release new Advan Sport EV tire in Europe

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Automotive

Yokohama Rubber to release new Advan Sport EV tire in Europe

Yokohama's Advan Sport EV will be the first Yokohama tire to bear the company’s new proprietary “E+” mark.

Christian Hinton
By Christian Hinton
Published:
Advan sport EV Yokohama

The Yokohama Rubber Co., announced that it will introduce the Advan Sport EV, a new ultra-high-performance summer tire for EVs, to overseas markets including Europe this fall. Yokohama Rubber plans to offer the new tire in 16 sizes.

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The Advan Sport EV also will be the first Yokohama tire to bear the company’s new proprietary “E+” mark, which will be on tires sold for use on EVs. In addition to being displayed on the sidewall of Yokohama tires that incorporate technologies that meet the special needs of electrified vehicles, such as low electricity consumption and quietness, the “E+” mark will be prominently displayed in tire catalogs and websites to facilitate customers’ tire selection.

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Automotive

Hybrid vehicles are poised to gain market share, Cloud Theory finds

This expectation comes after the Biden Administration slashed EV adoption targets from 67% to 35% by 2032.

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By Christian Hinton
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In recently published findings from Cloud Theory's Rick Wainschel, vice president of data science and analytics, changes in environmental regulatory requirements for the auto industry over the past six months have shifted focus from EVs and created a pathway for hybrid vehicles to gain more market share. These changes also shift power away from EV leader Tesla to more hybrid-focused OEMs, the research found. The findings are part of "Charging Ahead: Hybrids Come into Sharper Focus as EV Aspirations Meet Reality" by Wainschel.

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