Tire Industry Association launches EV advisory council

Tire Industry Association launches EV advisory council

As the automotive industry shifts toward producing electric-powered vehicles, the Tire Industry Association (TIA) has launched an Electric Vehicle Advisory Council (EVAC) to begin evaluating the impact of this evolution on the tire industry.

The council will focus on educating and training tire and auto dealers on the proper service techniques and procedures of EVs, establish potential safety protocols when working on them and deliver best practices for service and maintenance, TIA says.

TIA President Mason Hess appointed the members of EVAC during the association’s recent summer board meeting. Ron Lautzenheiser, a Big O Tires and Grease Monkey franchisee and a former TIA board member, will serve as chair of the new council. Lautzenheiser is an electric vehicle service advocate based in Fort Collins, Colo., TIA says.

Joining Lautzenheiser on the council are:

  • Dr. Bryan Willson, executive director of Colorado State University Energy Institute;
  • Craig Van Batenberg, CEO of the Automotive Career Development Center;
  • Debra Hamlin, a TIA board member and secretary-elect, who is director of commercial business, environment, health, safety and sustainability at Bridgestone Americas Tire Operations;
  • John Evankovich, director of Sam’s Club’s Tire & Battery Centers, and a past TIA president;
  • Jim Pangle, TIA vice president and incoming president, business development specialist for Fountain Tire;
  • Dave Zielasko, TIA vice president of marketing and communications; and
  • Roy Littlefield IV, TIA director of governments affairs, who will serve as TIA staff advisor and meeting coordinator.

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