Jumping this hurdle will boost EV adoption rates

Jumping this hurdle will boost EV adoption rates

Misconceptions surrounding the challenge of charging is one of the biggest opportunities available to the EV industry.

Here’s the thing: Consumers coming into the EV market blind might have absolutely no idea how easy or difficult it is to install an in-home charger.

If a consumer is interested in EVs but is intimidated by the cost or effort it might take to install a charging station, that’s a barrier of entry that needs to be overcome. In fact, according to Bosch Automotive Service Solutions product manager of EV charging, Jeff Hudnut, in a recent interview with The Buzz, misconceptions surrounding the expense and challenge of charging should be considered one of the biggest opportunities available to the EV industry.

The industry needs to focus on educating the public around how simple it is to charge an electric vehicle, Jeff says. One of the best ways to do that isn’t necessarily to design some big “The More You Know” campaign.

Instead, the key is designing easy to install, simple to operate chargers – preferably ones that also require little maintenance or updates. If consumers can eliminate this challenge from the EV consideration equation, it’s a win-win for everyone in the industry.

This could be an opportunity for the aftermarket. Easy-to-use EV charging stations that are suitable to be installed across a variety of environments and shop settings is already a huge need, and this need will just continue to grow moving forward.

As the EV population grows, Jeff suggests that attracting new customers for standard service will be a great opportunity for workshops through the installation of these charging stations. By adding simple equipment such as EV charging stations, shops can encourage new customers to visit and take advantage of their service. Shops can potentially install one or more EV charging stations and then upload that information to community maps, allowing these chargers to act as a customer acquisition tool for drivers who might be searching for EV charging stations nearby.

Want more EV Impact Show? Click here.

You May Also Like

AMN Drivetime: Rick Maxwell

Rick and Bill talk about what it means to continue the legacy of a family business.


In this latest episode of AMN Drivetime, Babcox CEO Bill Babcox sits down Rick Maxwell, president and owner of Cleveland-based United Motor Products.

Rick Maxwell is what some in this industry call a “lifer.” He’s been involved in the industry since he was about eight years old, working along his father, who began as an aftermarket salesman in 1965 for the originator of B’laster.

How much U.S. EV infrastructure is enough?

As charging technology changes, so will our estimates of infrastructure needed to keep up with EV adoption.

Why BP bet big on electric in 2022

The global energy giant is investing a gasload of money in electrification and charging infrastructure.

Can federal cash rein in EV range, cost, recycling concerns?

The whole EV landscape is getting an adoption boost courtesy of government incentives out the wazoo. But is it enough?

Up close with the Sono Motors Sion, a $25k solar-powered EV

The Sion’s 190-mile battery range can be extended by about 70 miles per week in typical weather via solar power.


Other Posts

EVmatch to launch handheld Level 2 EV charging station adapter

EVmatch has announced the summer 2023 launch of a handheld, universal adapter made for Level 2 EV charging stations.

Beam Global debuts trailer made for EV ARC solar-powered charger

The ARC Mobility trailer was designed to stow, transport, place and deploy solar-powered EV ARC charging solutions.

How wireless charging could forever eliminate range anxiety

HEVO founder and CEO Jeremy McCool explains his view on the tie between wireless EV charging and mass EV adoption in the U.S.

Tips for diving into EV repair

Delve into the details of one shop owner’s journey diving into EV collision repair work.