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Hopium partners with Bridgestone to develop Hopium Machina tires

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Hopium is partnering with Bridgestone to develop tires for its sedan, Hopium Machina.

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The goal of the partnership is to design bespoke tyres with low rolling resistance technology, a major factor to enhance the vehicle’s 1,000km (approx. 620 miles) driving range. The tires will be created using Bridgestone’s proprietary “Virtual Tire Development” technology.

Under its overarching Bridgestone E8 Commitment, the company has pledged to support the realization of a sustainable society by providing social and customer value throughout every area of its business and operations, together with partners.

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