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GM takes 25% stake in Pure Watercraft

The collaboration will leverage Pure Watercraft’s marine propulsion technology with GM’s engineering manufacturing capabilities.

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General Motors has acquired a 25% ownership stake in Pure Watercraft, a Seattle-based company that specializes in creating all-electric boating solutions.

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The collaboration will leverage Pure Watercraft’s marine propulsion technology and experience in the commercial marine industry with GM’s engineering, supply chain and manufacturing capabilities. The two companies will develop and commercialize battery electric watercraft, integrating GM technology into a variety of applications, helping to accelerate the industry’s transition to electric mobility.

Through 2025, GM is investing $35 billion in electric and autonomous vehicle technology, including work to improve performance and reduce battery costs.

The Pure Outboard from Pure Watercraft works to increase a boat’s performance while reducing environmental pollution, and boasts much lower operating cost and maintenance than traditional marine propulsion systems, the company says.

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