The future of powersport EVs is wide open

The future of powersport EVs is wide open

In the U.S. and beyond, two- and four-wheeled EV recreation is becoming more visible and more accessible.

You’ve heard of Livewire, right? Harley-Davidson’s electric motorcycles that launched as its own brand last year? Harley wouldn’t have split Livewire into its own brand if there wasn’t promise for success, and the company believes that Livewire will soon be as synonymous with electric motorcycles as Harley-Davidson is with the gas-guzzling type.

In the U.S. and beyond, two- and four-wheeled EV recreation is becoming more visible and more accessible. I’m not just talking about motorcycles. Bicycle riders are investing in e-bikes. Skateboarders are riding electric skateboards to commute to work or to shred some gnarly halfpipes, bro!

The high-profile names pumping out electric products don’t stop with Harley-Davidson. Those bright orange Spin electric scooters you see in major cities? Those are owned by the same company that built your F-150 pickup, my friend.

These companies have huge dollars invested in building out this space, which has led to major innovations and huge growth. In fact, according to our sister brand Motorcycle & Powersports News in a recent article by contributor Steve Piehl, electric scooters are growing in sales at a rate of over 13% per year and will be a $30 billion-market by 2026. The electric bicycle market is expected to grow 78% by 2026. And, as things stand today, the U.S. represents 30% of the world’s electric skateboard market.

Now, there are plenty of ways for consumers and dealers to join in on the opportunities, here. E-bicycles have opened the door for people who are discovering that steep hills and long distances are no problem with the right e-bike, but these products range from high-end mountain bikes to commuter bikes — and everything in between.

E-scooters today are often packed with fun features, far more than you’ll find on the ones consumers rent on the street corner. Some models feature full suspension, built-in LED lights and a high-performance electric motor.

Then you have electric skateboards, made with everything from carbon-fiber boards for performance on- and off-road, to bamboo boards for responsive handling. These long-board-style units do everything a regular skateboard can, just with power added via the hand-held remote control.

This is just the tip of the iceberg. Motorcycles, three-wheelers, UTVs, they’re all out there and being electrified, and each presents their own unique opportunities.

Want more EV Impact Show? Click here.

You May Also Like

AMN Drivetime: MANN+HUMMEL’s Kurk Wilks

Kurk Wilks, president and CEO, delves into how advanced technology and customer needs are shaping future products.

Drivetime_ Wilks

In its 81 years in business, Mann+Hummel has prided itself on being family-owned, remaining steadfast to its mission: separating the useful from the harmful with its filtration products. Yet, over the years, its products have evolved as the company has innovated to meet the demands of its customers. About 25 years ago, the innovation and heritage of Mann+Hummel attracted its current president and CEO to the company and he hasn’t looked back.

Is it time to get excited about V2X EV charging?

Using V2X (bi-directional) charging, fleets could sell energy from their own fleet back to the grid when needed.

Impact-Show-V2x-InCharge-Energy
Tomorrow’s EV adoption depends on today’s charging standards

EV chargers in the U.S. have no comprehensive standards for the installation, operation, or maintenance … for now.

Impact-Featured-Image-EP72 Highway
Is Ford’s EV plan working?

One of Ford’s biggest opportunities for growth and value creation lands in EV sales.

Impact-Featured-Image-EP71-Ford
This is the No. 1 challenge facing EV adoption

Despite EV adoption rates growing, there’s still a lot to learn. Are the top consumer concerns warranted?

Impact-Featured-Image-1400x700-Adoption

Other Posts

AMN Drivetime: CRP’s Mike Palm

Learn how Palm has led the company’s aftermarket product management to ensure CRP’s future success.

Drivetime_ Palm
Gogoro launches CrossOver smart-scooter ‘SUV’

Gogoro’s CrossOver and CrossOver S feature an all-terrain frame, water-cooled motor and Synchronized Braking System.

Where the road ends and the show begins: The Road to AAPEX S2E10

The crew takes one final look in the rear-view mirror for a glimpse into the history of the aftermarket and AAPEX before charging into this year’s AAPEX.

Store developer for Apple, Tesla joins Verge Motorcycles

George Blankenship is the company’s new chief revenue officer.

Apple-Tesla-Verge-Motorcycles