Autel Energy studies reasons for EV buyer hesitation

With electric vehicle ownership interest on the rise, many consumers still have concerns before making an EV purchase. While cost has been a significant factor in realistically owning a sustainable form of transportation, limited understanding and knowledge of the current charging infrastructure impedes the continued adoption of electric motor vehicles. Findings from a survey conducted by Dynata and Hill+Knowlton and presented by Autel Energy reveal detailed results about buyer hesitation.

The quantitative survey, conducted between March 31 and April 1, 2023, used an online data collection methodology of 525 U.S. adults to understand the adoption, mindset and concerns about EV batteries, with a specific focus on charging. The survey found that 54% of adults are interested in owning an electric vehicle in the future, and 68% of families with children at home say they are interested in vehicle ownership.

However, significant concerns have to do with EV charging confidence rather than the quality or substantial impact EV cars can make. The results of the survey found that:

38% said their understanding of charging is little to none at all, and 27% of current owners said their understanding is limited;
51% of those not interested in purchasing an EV said they had little knowledge of EV charging;
49% of non-owners have range anxiety or the fear of running out of battery while driving; 51% of EV owners also have range anxiety;
46% of non-owners do not know where charging stations are located, while 42% do not know the number of times it takes to charge an EV, contrasted with 44% and 40% of EV owners with the same fears;
40% of non-owners are afraid of charging stations not working and are concerned that weather would affect stations up time; meanwhile, 47% of EV owners have the same concerns;
38% of non-EV owners and 40% of owners are unaware or concerned with EV charging costs;
33% of non-EV owners and 49% of owners are unaware if charging stations work for all types of EV batteries; 61% of EV owners believe all charging stations work for all EV brands.

“One of the primary takeaways from the survey is the understanding from both EV owners and non-owners that an improved charging process and network would significantly enhance the electric vehicle experience, more so than affordable EV pricing,” said John Thomas, chief operating officer, Autel Energy. “The survey concluded that 46% of non-EV owners and 54% of owners would be heavily motivated to make an EV purchase in the future if there was more knowledge about and significant improvement in the charging framework over the next few years.”