UFC is now sponsored by Crane Carrier, a Battle Motors truck company. Battle Motors will become the “official light-duty truck of UFC,” as well as the first-ever presenting partner of UFC’s light heavyweight division.

Under the new partnership, UFC will provide Battle Motors with a branded presence on the Octagon canvas at select UFC events. In addition, Battle Motors will have numerous sponsorship integrations within UFC content on both linear and digital platforms, including live broadcasts, pay-per-views and social media assets.

Battle Motors branding will also be integrated into UFC marketing material related to the light heavyweight division, including the main card light heavyweight bouts on UFC pay-per-view broadcasts. Inside the arena, fans can cheer on their favorite UFC athletes from the Battle Motors brigade section, a seating area near the Octagon that is set aside to celebrate front-line industrial workers.