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Amply Power rebrands as BP Pulse


Amply Power is becoming part of BP‘s global electrification brand, BP Pulse.

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BP acquired the fleet EV charging and energy management provider in December 2021. The companies say the decision to roll out the BP Pulse brand follows the brand’s launch in the United Kingdom in 2020. In Germany, BP’s charging solutions business operates as Aral Pulse. Worldwide, BP Pulse operates around 16,000 charge points with an ambition to install 100,000 by 2030.

Amply’s founder and CEO, Vic Shao, will become president of BP Pulse’s fleet division in the Americas.

The BP Pulse team is setting its sights on introducing Amply’s Omega charge management software and charging-as-a-service (CaaS) model to new geographies. In addition, the team is looking to bring BP Pulse’s expertise in public charging from Europe to North America.


In addition to its ambition to install 100,000 charge points by 2030, BP Pulse has announced ambitions to install charging infrastructure across Europe as well as Australia and New Zealand, the company says.

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