Aehra has released images and details of the interior of its first vehicle, a new SUV. With a 3-meter wheelbase, the company hopes the Aehra SUV will “set a new standard” for comfort, technology, materials and usability.
The Aehra SUV’s cabin has a full-dashboard-width “HMI” (Human Machine Interface) screen. When the SUV is in drive mode, the screen sits in a lower position, to display all the information the driver requires, such as speed, range, heating and ventilation settings and navigational instructions. The two outer areas of the screen serve as virtual exterior mirrors, relaying high-definition images from two front exterior side cameras. When the vehicle is parked, occupants can choose to extend the screen upward, transforming the Aehra into a home theater or an office environment. Aehra says it has filed a patent for this solution.
A secondary, smaller, oblong-shaped touchscreen is mounted in the center of the hand-stitched leather dashboard. Located between the driver and the passenger, it enables both front-seat occupants to control many of the vehicle’s functions such as navigation, heating and ventilation, and entertainment.
The SUV is equipped with an oblong-shaped yoke-like steering wheel. There is also an Italian flag badge, denoting the fact that Aehra is Italy’s first and only pure-play EV brand, the company says. A small digital strip inserted into the upper section of the steering wheel provides the driver with additional key information.
The Italian-American company has been substantially self-funded so far, and is finalizing its first external investors round. The brand unveiled its elegant SUV in October 2022, and will follow with a sedan in April 2023. Deliveries are expected to start in late 2025. A strategic model rollout is planned for key markets, including North America, Europe, China, and the Gulf States.