Acura debuts Precision EV Concept SUV

Acura debuts Precision EV Concept SUV

Acura has debuted the Acura Precision EV Concept, previewing the brand’s future design language as it prepares to enter the electrified era starting in 2024 with a new all-electric SUV.

The Acura Precision EV Concept features a theatrical lighting approach that previews an electrified powertrain through a dramatic illuminated evolution of Acura’s Diamond Pentagon grille, Chicane DRL signature and new “Particle Glitch” lighting on the front and rear fascias, the company says.

Inspired by the cockpit of a Formula 1 race car with a low-slung driving position, high-performance driver sightlines and a two-grip yoke-style steering wheel, the EV interior space features dual experiences – an “Instinctive Drive” mode that heightens the performance experience and a calming “Spiritual Lounge” mode during autonomous operation, Acura says.

Instinctive Drive uses racing-style digital instrumentation and red ambient and pipe lighting. Spiritual Lounge mode retracts the steering wheel, pumps “soothing scents” into the cabin and displays an “underwater” animated projection.

You May Also Like

Lucid Group reports positive financial outlook in Q3

Lucid’s Q3 report includes info on a new SUV, COO appointment, closing an Aston Martin deal and adjusting 2023 production from 8,000 to 8,500.

Sapphire_Lucid_Air

Lucid Group released financial results for its third quarter ending Sept. 30, 2023. Lucid reported Q3 revenue of $137.8 million on deliveries of 1,457 vehicles and produced 1,550 vehicles. The company is also adjusting its production outlook for 2023 to 8,000–8,500 vehicles to prudently align with deliveries.

"We delivered on our commitments to complete the Lucid Air lineup on time with Pure RWD and Sapphire, transition general assembly to our Phase 2 factory in Arizona, and open our first plant in Saudi Arabia. We recognize we still have work to do on our customer journey and deliveries," Peter Rawlinson, Lucid's CEO & CTO, said.

Volvo’s EV sales comprise 18% of total volume

Volvo reported a 14-month-straight sales increase fueled by strong EV demand.

Volvo-EV-cars-sales-1400
Yokohama debuts Advan Sport EV tire at Electrify Expo

The Advan Sport EV will be offered in 10 sizes ranging from 18 to 20 in., and goes on sale Jan. 1.

Advan sport EV Yokohama
NREL forecasts 80% drop in U.S. transport emissions by 2050

NREL’s study highlights rapid adoption of zero-emission vehicles as crucial for an 80% emissions reduction.

EPA-Emissions-Standards-1400
Kia EV models set all-time October sales record

Kia’s EV models saw a year-over-year increase of 83%, with the EV6, in particular, setting an all-time October sales record.

Kia_America_Sportage_Pro

Other Posts

GreenPower unveils 300-mile range all-electric school bus

GreenPower’s Mega Beast promises an extended range, catering to diverse school district needs nationwide.

GreenPower_Motor_Bus
Mack Trucks introduces ElectriFi Subscription

Mack said its ElectriFi Subscription reduces upfront investment and long-term risk for MD Electric models.

Mack-MD-EV
BYD equips new EV with Continental EcoContact tires

The Seal will feature Continental’s 19-in. EcoContact 6 Q as factory installed original equipment.

Continental-EcoContact 6Q
Volvo’s Q3 performance reflects EV market growth

Volvo Cars saw its electric vehicle share rise 111% YOY and aims to be a fully electric car company by 2030.

Volvo_EX30